Jordan Beck - Los Angeles, California - 323.314.6297 - jordan@jordanbeckcreative.com
Professional Experience
Creative Executive, Brand Strategist, Content Producer, 2019 – Present - Los Angeles, CA
Creative professional engaged to strategize, write, direct, and produce and execute branded content and marketing campaigns for clients including MGM, Turner Classic Movies, George Schlatter Productions, Scratch Creative, Genius Brands, AGAR Cincinnati and The Pancreatic Cancer Action Network.
AXS TV, Head of Branding and Creative Services and Promotions, 2016- 2019 - Los Angeles, CA
Worked closely with CMO, SVP of Programming, and members of the senior management team to develop on-air and digital strategies to promote the network and programing priorities. Lead and supervised a diverse team of creative talent located in Los Angeles, Denver and Dallas to meet network goals and produce all network brand expression. Executive Produced shoots with high-profile talent including overall conceptualization through all aspects of production.
AXS TV is a television network co-owned by Mark Cuban and AEG broadcasting live events, with a focus on music, concerts, and festivals.
Creative Executive, Brand Strategist, 2014 – 2016 - Los Angeles, CA
Creative professional engaged to strategize, produce and execute marketing campaigns and spots to ensure consistent brand expression and maximum impact.
The Hub Network, (now known as Discovery Family Channel) Head of Creative Services and On-Air Promotions, 2009 – 2014 - Burbank, CA
Key member of senior executive leadership team, worked closely with CMO and network CEO. Responsible for the execution of all network brand expressions on-air, off-air, print and digital cross-platform. As department head, responsible for creative services budget and leadership of staff of over 25 diverse and dynamic creative professionals. Oversaw original production shoots for show launch, image campaigns and stunts. Worked closely with network scheduling and research departments to strategize campaign reach and frequency.
The Hub Network was a joint venture between Discovery Communications and Hasbro distributed in 70MM homes.
ReelzChannel, Head of Branding, Creative Services, On-Air Promotions, 2006 – 2009 - Los Angeles, CA
Worked closely with CMO and General Manager to set network goals. Established and executed a consistent brand identity, packaging and promotions across all content platforms from on-air to digital. Led staff of writer/producers, editors and designers to create innovative promotional content. Managed Creative services budget.
Freelance Writer-Producer, 2002 – 2006 - Los Angeles, CA
Responsibilities included pre-production story planning, field producing, cast interviews and confessionals, challenge producing, writing host copy, post-production, writing and producing teases and superteases. Credits include: Hell’s Kitchen (FOX) , Skating With Celebrities (FOX), Celebrity Fit Club (VH1) , Blow Out (BRAVO), Kept (VH1), The Swan (FOX), The Law Firm (NBC), Outback Jack (TBS), Forever Eden (FOX), Paradise Hotel (FOX)
Fox Kids Worldwide, (Creative Director, 1999 – 2002, Writer-Producer, 1997 –1999) - Los Angeles, CA
Hired as a writer producer, later promoted to Creative Director. Responsible, from concept to completion, for on-air promotional campaigns, image campaigns, stunt weeks, ad sales partnerships and affiliate, upfront presentations, liaison to Fox Kids International.
Education: Pitzer College, Claremont, CA, BA History
Skills & Expertise
Brand Strategy • Leadership • Creative Direction • Television Production • Strategic Planning • Marketing • Writing • Art Direction • Post Production • Budget Management • Digital Content • Operational Efficiencies • Contract Negotiation • Innovator • Cross-Functional Team Leadership • Relationship Building • Staff Development • Public Speaking • Paid Media • Global Marketing •Entertainment • Multi-Channel Marketing • Multimedia • Digital Marketing • Leadership Development • Brand Development • Brand Management • Broadcast Television • Branding & Identity • Marketing Analysis • Global Brand Development • Creative Strategy • Visionary • Cross-platform Development • On-air Promotions • 360 Campaigns • Integrity