I recently consulted with Turner Classic Movies on an initiative to expand on their brand by leveraging their vast library of signature movies and stars. The brief was to produce informative and engaging evergreen interstitial content that drew on the culture, lifestyle and history that surrounds classic film.
I researched, wrote, and produced each spot working with Chuck Moore, VP Brand Creative, and his fantastic in-house team in Atlanta, to develop pieces designed to work equally on-air and on digital/ social platforms.